Running a business effectively is all about remaining ahead of the competition in today’s fast technology-driven world. A world where people are searching for things while doing something else like jogging, cooking, cleaning or driving which means that voice search queries are on the rise as they can’t type while doing any of these things.
All this leads to the question “Is your website optimized for voice search?”. If your answer is no then don’t waste any more time and read on how you can optimize your website for voice search SEO.
Why are Voice Search Queries so popular?
It is important to understand first why voice search queries are becoming popular to do voice search SEO that makes a difference. The simple answer is that voice searches are fast. Most research in this domain has shown that simply asking something over the internet as a voice query saves more time than typing it out. Also, people who may be physically disadvantaged and cannot use their hands will use voice queries all the time. Thus, voice search SEO is a necessity for your business.
How to do effective voice search SEO
The first thing to do is to create content for your website that uses language that we normally use to talk to one another. Simple language in the form of answers to questions will help voice assistants of major search engines to take your content to generate answers. Using phrases like “near me” in your content will help too.
Focus on creating an FAQ page for your content as people tend to seek answers that are easy to understand and small as no one likes to read pages of text to find answers. The best thing to do is create an FAQ section at the end of the page. Link this FAQ section so that is the first thing that opens when someone clicks on the website link. From here create internal links in your FAQ answers that direct the reader to extra information on the page should they need it.
Another thing that can help is to do schema markup on your website. This feature will increase your pages’ visibility on the internet, thereby increasing your traffic flow. Combine this tactic with mobile phone optimization of your website. That is an important thing to do as most people use their mobile phones to search for things.
In the end, local SEO optimization of your website is vital too. Do that by enlisting your business into online directories as search engine bots tend to search them the most when answering “near me” type queries. A best practice is to include the complete address of your business along with all the relevant contact mediums in the directories.
Even though these practices may sound like a good way to start voice search optimization for your website, they can be difficult to master. If all these things feel overwhelming to you then get in touch with us for all your voice search optimization needs now!