The way we search for things on the internet is changing. Most of us nowadays just voice search for whatever we are looking for. This makes voice search optimization boosting of your SEO important to stay on the first page of a search.
Now voice search optimization can seem like a complex thing to do. That’s why today we bring you an easy voice search SEO guide to boost your SEO in 2024:
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Voice Search Keywords: The thing with voice search is that it is in the form of a question. We always ask something in a voice search as if talking to someone. In that case keywords like “why, how, when, and who” become important along with your main keyword like say “lime cake”. The best way to look for these types of keywords is to think of phrases in connection with your content, which will provide you with the keywords.
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Voice Search related topic: After gathering the keywords, think of a title that is a generic question too. Like “How to make a lime cake?” and then include a small 30-word initial answer in your content as short answers tend to get picked up more on a voice search.
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Long-Form Optimization: While the above example will generate results, it is best to optimize it further. A title like “How to make a lime cake in/under 30 minutes” is more likely to fetch results. Further optimization to include even more content in the form of questions as subheadings in your content will give the search engine more things to latch onto.
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Local SEO Optimization: Now reflect for a minute and try to remember what we search for the most in a voice search. The answer is local businesses near us. Like we say “Local bakeries near me” or if we are looking for something specific then something like “Local bakeries near me selling a lime cake”. Now your content might be giving the recipe but a simple line in it like “buy a lime cake from us” with an embedded link will populate your content in the search.
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Improve your brand presence: Search engines tend to populate those businesses that have a lot of online presence in the form of social media pages. Thus, having as many social media handles as possible will help in your SEO optimization. The best thing to have is a Wikipedia page as search engines primarily focus on finding answers there first.
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Include videos in your content: Voice search across search engines tends to show results that have videos in them as people tend to see things more than read about them. Short explanation videos thus are a good thing to include to complement your written content.
This guide will definitely put you on the path of boosting your SEO to the top. If along the way you feel like needing help then get in touch with Bonwic technologies.