The word eco-friendly has made its place in almost every person’s vocabulary. Almost every company nowadays has an eco-friendly product or service of some kind. However, what most companies overlook is the fact that a said eco-friendly product might not be marketed in an eco-friendly manner. Thus, Eco-Friendly Branding is something all companies are focusing on. Let’s dive deeper and find out what it is. Eco-Friendly Branding can not only help curb air pollution but it can also help in building an eco-friendly brand identity. Eco-Friendly branding is all about telling the story of how the product you sell is eco-friendly. That can be done by showcasing how the product is built using eco-friendly solutions in an eco-friendly environment. This storytelling can be done in the form of videos, posts and gifs posted on social media handles and by maintaining a blogpost on the company website. All of this will help your company to cut down on the paper waste generated which will eventually reduce air pollution as less waste will make its way to a waste disposal incinerator. Along with that, talking about the future eco-friendly endeavours of your company on the company website can make your company look more environmentally conscious and attract potential new customers. Using the words like eco-friendly in the product’s name can help it bring to the forefront of a web search. The next step then is to choose an eco-friendly name. The Bonwic Connect We at Bonwic make SEO or Search Engine Optimisation easier for you. We identify the keywords that people are searching for and accordingly add those words to the online ads for your product. This results in your products being the first things to be displayed in a web search. That is not all that we can do for your brand. Along with SEO optimization, we can expand your eco-friendly presence by running social media campaigns, taking key aspects of your business online, developing an App for your business, all of which will help you reduce your carbon footprint. Conclusion Going eco-friendly will not only benefit your business but also help everyone breathe more easily. Make the eco-friendly choice with Bonwic digital marketing solutions. Eco-Friendly Branding
Branding or marketing a product is as important as making, packaging and delivering an eco-friendly product. Most companies these days use cardboard packaging, brown paper based cushioning aids and electric vehicles to fulfil an order. Even though these are formidable steps that have been taken to curb pollution, advertising these eco-friendly products through conventional channels can contribute to air pollution.
Why choose an eco-friendly name
Now, just simply adding eco-friendly to the product’s name is not going to do the trick because when people search for a thing on the web, they may not know that an eco-friendly option exists for the product they are looking for. This makes understanding keywords important to sell your product. Bonwic Technologies can help you in that through its SEO services.
03 December 2024
Eco-Friendly Branding: How Companies Can Use Digital Marketing to Tackle Air Pollution
