Google Ads, one of the best ways to get conversions and results for your brand. However, there are a lot of brands that are not getting any conversions with their Google Ads campaign. I hear a lot of stories, that we have tried our best, our copy is good, we have increased the budget, and we are doing proper ad targeting. However, still Google Ads is not working for our business

 

 

So, the question arises, what to do to get conversions via Google Ads. The answer is simple. You have to follow the correct strategy. So, today, we will learn what should be the best Google Ads strategy and what are some common mistakes that you might be making with your Google Ads. 


 

Top 5 Reasons Why Your Google Ads Aren’t Converting & How To Fix It


 

For any brand running Google Ads without seeing conversions can be frustrating and costly. Even if a brand succeeds in getting clicks, there is a high chance that the clicks are not converting into customers. 

 

 

1. You’re Targeting the Wrong Audience

 

 

Your campaign could be the best, with  the best copy design. But, have you checked that you have targeted the right audience? There is a chance that you are doing broad targeting, you are adding incorrect demographics, or your audience segmentation is not correct.

 

 

How to Fix It:

 

 

 

You must use precise audience filters. 

 

 

 

You have to correct the demographics, do a niche audience targeting according to their interests, and behaviour. Doing, this will make your Ads reach the audience that actually want to buy your product and services. 

 

 

 

Pro Tip: You can create custom segments in Google Ads based on your past visitors. This will help you stay more specific for your ad targeting and your ad will perform better. 

 

 

2. Your Keywords Don’t Match Intent

 

 

 

If your ads are attracting clicks but not the conversions. There is a chance that your keyword intent might be off. If you are targeting generic or purely informational keywords you are bringing in users that are not ready to take action.

 

How to Fix It:

 

The best approach in paid marketing is to focus on commercial and transactional intent keywords. The terms that signal buying behavior, like “hire,” “get,” or “buy.” Additionally, you must review your search term reports regularly, and add negative keywords to filter out irrelevant traffic.

 

3. Your Ad Copy Isn’t Compelling Enough

 

 

 

An ad copy is the first impression. So, if you are not engaging the potential buyers. They will scroll past or might even click but won’t convert. 

 

 

How to Fix It:

 

 

You must write an Ads copy which is solid and punchy. Your ad copy should be touching the pain point of your buyers. To make the best ad copy you follow the best practices like:

 

 

 

Doing A/B testing

 

Trying different headlings

 

Position your CTA to the right place

 

4. Your Landing Page Isn’t Conversion-Ready

 

 

You must fix your landing page issues. If the landing page is not delivering the promise of your ad, you will surely lose the conversions instantly. 

 

 

How to Fix It:

 

 

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    The copy writing and design of your landing page should be the best. 

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    Your landing page should be following all the SEO metrics

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    Your landing page should have clear headlines with visible CTAs, and trust worthy testimonials. 

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5. You’re Not Tracking Conversions Accurately

 

 

 

 

If you are not measuring your conversions, you won’t be able to improve it. Most of the campaigns fail, because their conversion tracking is broken or incomplete. That means, without accurate data, you are flying blind. 

 

How to Fix It:

 

 

 

You must set up Google Ads conversion tracking and link it with Google Analytics 4. Additionally, you must define multiple conversion actions (form fills, calls, purchases, etc.). This will help you know which keywords and ads are exactly driving ROI.

 

Why Should You Choose Bonwic to Run Google Ads for You?

 

Bonwic provides the best PPC service in Delhi

 

and ensures your brand gets measurable growth. At Bonwic, we build strategies that turn every click into an opportunity. 

 

 

 

Additionally, our PPC experts are the best with data driven insights, conversion optimization, and audience psychology. 

 

 


 

 

1. End-to-end campaign management: We ensure that we focus on building best strategies and ad creation. Additionally, we focus on regular PPC optimization and tracking. 

 

 

 

2. Performance-first mindset: At Bonwic, we do not believe in guesswork. Our every decision is backed by data.

 

 

 

3. A/B testing & CRO expertise: We continuously test creatives, copy, and landing pages to maximize ROI.

 

 

 

4. Transparent reporting: We believe in transparency. At Bonwic, you will see exactly where your budget goes and how it performs.

 

Conclusion

 

If your Google Ad is not working well, you must follow a clear and powerful strategy. You must have a professional and experienced person / agency who can optimize your Google Ads, on a regular basis. 

 

 

 

You must not make any mistakes when designing your Google Ads campaign to see better reach and conversions. 

 

 

Therefore, to solve these problems, you can get in touch with digital marketing agencies like Bonwic. Partnering with Bonwic, will boost your Google Ads conversions. As,

 

Bonwic, is an expert in turning your clicks into your customers.